The Serious/Not Serious Series
YOU CANNOT BE SERIOUS:
In the hierarchical land of the internet they say that Content is King. And well he might be, after all he wears the cyber-crown. But, who is it that books his appointments, tells him where his socks are and hand picks the druff from his important monarchic shoulders? Now don’t all scream ‘wife’ at the same time, you’ll make yourselves look sexist and old fashioned. Things aren’t that archaic. No, no.
The person responsible for keeping King Content’s botty wedged into the seat of his web throne is Content Marketing. No, it’s not a particularly attractive or impactful name but, Content Marketing is responsible for everything that King Content is. She (for Content Marketing is a woman) enjoys her job and throws herself wholeheartedly into it. She’s a bit like a piranha fish in lipstick but she gets results.
She is a devotee, Miss Content Marketing; she works weekends and on the rare occasion when she does have a day off she wears a T-shirt with the slogan King Content Rules emblazed across it.
It has long been said that behind every great man there’s a great woman. Behind the King of Content lurks this success-oriented ambitious missy always looking for the next way to promote the sovereign.
Some say she and the ruler are having a passionate lustful affair, but this is unlikely as they are both abstract concepts without physical attributes, invented purely as a means to illustrate a point. Honestly! People see sex everywhere.
SERIOUSLY:
Content marketing is the process of creating and sharing content for the purpose of engaging users and ultimately making sales. The basic idea is that if you deliver high-quality, relevant, informative, useful, engaging content on a consistent basis to prospects, they will learn to trust you. When it comes time to buy, you will be their natural choice.
There’s a useful description of the concept over at Copyblogger.com:
“Content Marketing is a broad term that relates to creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach.”
Your online business can engage in content marketing through your blog, Twitter account, newsletters, Facebook account, webcasts and podcasts. Content marketing is not about the hard sell. It’s an informational form of marketing.
By educating and informing the reader, the idea is that the business gains a position of trust and becomes a thought leader; it establishes the brand. Content marketing earns you the right to make future sales. It’s a form of pull marketing.
How much emphasis do you put on content marketing in your online business?
Other Jargon Buster Articles:
Attraction Marketing; Buzz Marketing; Content Strategy; Duplicate Content; Fresh Content; Interruption Marketing; Linkerati; PageRank; Permission Marketing; SEO; SERPS; The Cloud; User Experience
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